What does YBG stand for?

YBG stands for “Your Brand Group”

Clever, we know. But YBG stands for more than just that.

So what do we stand for?

YBG comes from three words, and we built our philosophy from three major cornerstones.

  • We stand for true brand development, the kind that supports true business growth. So we created our Brand Blueprint.

  • We stand for thinking before launching. So we built our Brand Launch Model.

  • We stand for using the experience we've gained in the past to make the right decisions for the future.

But why are those important cornerstones to us?

There’s More than Meets the Eye
Brand development is more than just stamping a logo with nice fonts and colors on everything. That’s what a lot of marketing agencies do for their clients, and that’s not us. When we came together to start YBG, we wanted to be more because brand development is more. Learn more about brand development here.

There’s Purpose Behind Strong Brands
Brand development is what connects you to your consumers beyond just the problems you solve for them. It makes your business part of their lives. Brand development is strategy and it’s consumer-purpose and numbers driven. It’s a long term, macro focus. That’s what makes your business grow, not just a nice looking logo.

There’s a Key to Launch: Strategy
Launching a brand well takes time. It takes strategy, too. When only 1 in 10 business launches succeed, every decision needs to be steeped in strategy. So many businesses have the potential to be great when thought and strategy are behind a launch, and we do everything we can to make it happen. We do not believe in failing fast and failing cheap. Success is the only acceptable outcome.

There’s CMO Level Expertise We’ve Gained
We stand confidently on the experience we’ve gained over the years. With more than three decades of experience under our tool belts, we know the ins and outs of building and launching small and large brands. Marketing is about creating, delivering and communicating value to consumers about the products they should use. Experience showed us that those three elements need to work in tandem with each other, and most other agencies don’t focus on doing that. We know how valuable past lessons are and we wanted to use that knowledge for decisions in the future.

There’s Ways to Find Your True Potential
We want businesses to grow to their full potential. We have the tools to make that happen. We have the drive to see it through.

Yes. YBG stands for three words, but we also stand for a whole lot more.

Build Confidently!