An Exercise Turned Obsession.CycleBar
Boutique Fitness was growing and the owners of CycleBar needed to make their brand standout.
Boutique Fitness was growing and the owners of CycleBar needed to make their brand standout. We worked with them to truly differentiate CycleBar from competition. Through deep understanding of the fitness category, we developed CycleBar’s purpose of “Fueling Energetic Communal Experiences” by creating a ‘Rock Concert of a Bike” concept. We moved CycleBar from personal fitness to communal “Fitnesstainment”. The results were extraordinary. We set the stage for an intense rush of fans and followers flocking to the studios.