Soccer Startup Turned Juggernaut.FC Cincinnati
From scratch to the pitch, FC Cincinnati was strategically designed to ignite and harness the power of local supporters from the very beginning.
The purpose of FC Cincinnati was to ignite the passion for soccer in the Greater Cincinnati area. YBG developed the strategy and executed the brand creative that has led FC Cincinnati to outdraw almost every American soccer club. We developed the name, the brand purpose, launch strategies, messaging, visual creative, and the experiences that have led to an MLS birth after 3 years of existence. Under it all, FCC was designed to deliver one thing. ADVOCACY. FC Cincinnati immediately became a "LOVE brand" and we love that!