OUR APPROACHMarketing requires deep expertise in application and execution to drive business growth. We apply marketing foundational science, principles of anthropology, psychology and cognitive science to everything we do. It is the reasons why the brands we work with develop deeper engagements and relationships with their consumers.
Growing a business starts with the business objectives and the numeric goals it wants to achieve.
Delivering brand building objectives and goals require a deep foundational understanding of all customer communication mediums and how to leverage each to take customers through the funnel from effective awareness through to Brand Advocacy. Every media choice is a tool and each tool is not created equally. Which tools to choose, how much to use the tools and what to communication specific to the tool is the foundation to delivering and communicating value in a sufficient way to drive intended brand volume. Different prisms refract light differently. It is important to specifically understand each media tool so you can choose and maximize each to drive your brand’s growth.
We are not PhD Anthropologists, Behavioral Psychologists, Cognitive or Neuro Scientists.
However, we have spent time with them to develop deeper understanding of the science and its application to consumer influence, engagement and participation. We help your brand uncover your core fundamental human value and then deliver and communicate it in ways that get customers to stop, engage, embrace and advocate.
95% of all decision making comes from the Limbic and Reptilian centers of the brain.
In both B2B and B2C, customers purchase based on emotion. Trust, Fear, Joy, Surprise, plus others all play a role in the decision making process. All creative should elicit an emotion. It should also strategically deliver against the differentiating strategic benefit of the brand in a way that is distinctive. Campaign ideas should be flexible enough enough to be used across multiple marketing communication mediums as well as allow for new versions to continuous refresh the communications. When the strategist and the creative designer have worked together for over 10 years, they get to finish each other's sentences. When that happens, the right side and left side of the brain are fully functioning to deliver strategically inspired creative that emotionally drives consumer engagement and passion.