STRATEGIC & CREATIVE EXECUTIONSWe are not a Strategy Consulting Group, Creative Agency, Customer Research Agency, or a Digital Development Shop. We are all those things plus. We are a collection of highly experienced folks with a tremendous array of skills and capabilities, here to support your business. We can help you drive your brand to a new level.
Brand 3 Year Financial Proforma
Every business/ brand needs to understand its financials. Increases in marketing spend should result in increases in sales volume. It is important to set a proper financial course, not only for start-ups for for existng companies as well. We will work with your team to develop a robust proforma to reflect your future business goals. If you are a start-up and do not have this capability; no worries, we have experts that can create it for you and your team.
Brand Competencies Schematic
Just because a brand or business unit wants to achieve a certain set of business goals; it does not mean they have all the capabilities and business competencies to make it happen. We will work with your team to understand the strategic competencies required to achieve your goals. We will then work with you to determine if the capabilities: a) currently exist within your organization, b) can be readily added to the organization, or c) need to be aligned with an external partner. We will help you understand what you need and how t get it.
Brand DNA Prism
We work with you to build the fabric of your brand. The Brand DNA Prism will focus on the important, decision-related parts of your brand: what value your brand provides to your consumers, how you are positioned in the marketplace vs. competition, what you promise consumers, how you support your promise, etc. We work with you to clarify your your brand’s purpose, positioning, equity, character, performance deliverables, concept and tagline. All this with the lens of being truly differentiating in the marketplace.
Brand OGSM and Launch Plans
We take your business objectives and develop financial goals to meet and exceed them. We develop specific strategies based on a proven success models to drive the most impact on your financial goals to deliver your overall business objective, which ultimately grows your brand – financially and culturally. Lastly we work with you to develop how to measure whether you strategies are working. This is an OGSM (Objectives, Goals, Strategies and Measures). Without a Strategic Launch Model, your marketing plans will simply be activities that may or may not achieve your financial goals. Every business is perfectly designed to deliver the results they get. This makes sure you are focusing on what it takes to deliver your business objectives and goals.
Brand Marketing and Media Plans
We choose the marketing/ communication tactics to meet the strategies outlined in the Launch Model. We get highly detailed and even more focused in this phase. Each strategy has a sub-strategy and set of tactics we define to push for success. We develop an integrated marketing approach that leverages the most effective mediums and tactics in order to deliver and communicate messaging. You’ll get a 12-month Marketing Plan outlining specific and clear instructions for tactical execution across each marketing medium including how much to spend, the projected measurements for each tactic (percent aware, conversion rates, etc.) and the logistics for each channel.
You are ready for your first or next round of investment. We are ready to help you bring to life what makes your brand special to customers as well as what will make it special to the investor. We will work with you to craft the investor deck as well as the overall investor presentation experience. We have done this many times before with start-ups as well as existing businesses.
Pricing is more than what your customer pays for your product or service, it reflects your brands entire value. Understand your brand value and how to communicate it is a very important part of your pricing strategy. There are many different pricing strategies that can be employed. Knowing which one to use, or more importantly, which one best communicates your value in a way that motivates consideration and purchase it critical to the short and long term financial success. It’s not about having the lowest price. It’s about expressing the greatest value.
CONSUMER/ CUSTOMER UNDERSTANDING
Generating actionable insights yields better marketing. Better marketing yields better sales opportunities and greater volume and profit. We work with ou to understand what you know and what you need to know about your customers. We develop qualitative and/ or quantitative research plans to uncover what is not known rather than what is already known. We then help analyze the information to uncover key elements that are important to creating truly actionable insights. Great insights yield great marketing.
Brand Archetyping and Storytelling
We help you identify and harness the power of archetypes and stories to communicate your brand. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity. Then create communication that is memorable and easy to pass from person to person. This is essential in developing ease of word of mouth.
User Interface/ User Experience UI/UX
User experience design (UXD, UED or XD) is the process of increasing user engagement by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User Interface Design is its complement, the look and feel, the presentation and interactivity of a product. This is not limited to website design, UI/UX goes across all marketing customer interactions. Very rarely do you have the two developed by one person. The person that can do it with such a high level is a unicorn. The true synchronization of UI/UX drives significantly greater customer interaction with the brand. Fortunately we have a unicorn.
Responsive Web Design & Development (RWD)
A responsive site adapts to the screen size it is viewed on. So it looks different, but great on both phones, tablets, laptops, those big 27 inch monitors! But it's the same page that's loaded on all devices, it just adapts to look and function optimally for all devices! Cool, eh?
Brand Logo & Creative Transformation
A brand logo is more than a font choice or a clever icon. It is a strategic visualization of the brand. It brings to life the essence of the brand along with a creative transformation of what the brand stands for and what it can do for the customer.
CUSTOMER RELATIONSHIP DEVELOPMENT (CRD)
Relationship development is what we are about. CRD is about creating marketing engagements and a digital/ social infrastructure to support the development of frequent and deeper interactions leading to a true trusted brand relationship. This is critical to longstanding advocacy. Ths requires the combination of target identification, digital/social database and community acquisition, digital/social content creation and engagement, and lastly, consumer activation. This is complex and we make it easy for you.
SOCIAL MEDIA AND DIGITAL ADVERTISING CREATIVE EXECUTIONS
Disruption, Engagement, Interactivity. This the role of creative. All this and strategically drive the benefit of the brand to ensure value appreciation. We bring your brand to life through every social creative execution in a way that disrupts, engages and interacts strategically.
Magazine/ Print / Merchandise Advertising
We bring your brand to life through every print, advertising, packaging, direct-mail, and others in a way that disrupts, engages and interacts strategically on paper.
Environmental and Experiential Creative
In order to disrupt and gain the attention of a consumer is more difficult today than it has ever been. Sometimes you need to go where the consumers are or develop an attraction as bright as moths to a light. We know how to bring your brand to life and shine that light.
Photography AND MULTIMEDIA
Great creative is visual in nature. In today's world we are lucky to have the tools to make visuals that are immersive, compelling, unique to your brand, and budget friendly.